When it comes to social media marketing for b2b brands, there’s a lot of potential for success. But it’s not always easy to know where to start or what tactics will work best. To help you out, here are five takeaways from recent research on social media marketing for businesses. Whether you’re just starting out or looking to optimize your strategy, these insights will point you in the right direction. So read on and get inspired!
1. Get started with LinkedIn
When it comes to social media marketing for b2b brands, LinkedIn is often the best place to start. Thrive digital marketing agency shared that’s because it’s the platform that most closely aligns with business-to-business marketing goals. LinkedIn is great for building relationships, establishing thought leadership, and generating leads.
To get started, create a company page and make sure it’s optimized with keyword-rich content. Then start publishing regular updates and engaging with other users. As you build up your presence on LinkedIn, you can also start running targeted ads to reach even more potential customers.
2. Use Twitter to drive traffic to your website
Twitter can be an extremely effective tool for driving traffic to your website. That’s because it allows you to share links to your content in a way that’s concise and easy for users to consume.
To get the most out of Twitter, make sure you’re using relevant hashtags and tagging other users in your tweets. You should also tweet regularly and vary the types of content you share. Texas-based digital marketing services company advised to mix up your tweets with images, videos, and quotes to keep things interesting.
3. Use Facebook to build relationships
While LinkedIn is great for building relationships, Facebook is ideal for maintaining them. That’s because Facebook is all about connecting people who share common interests. So if you want to nurture your relationships with customers, Facebook is the way to go.
To build relationships on Facebook, start by creating a company page and sharing high-quality content. Then make sure you’re responsive to comments and questions. You should also run Facebook ads that target your current customers and lookalike audiences.
4. Instagram for visuals
If you’re looking to reach a younger audience, Instagram is the perfect platform. That’s because it’s incredibly visual, which makes it ideal for businesses that sell products or services related to design or fashion.
To get started with Instagram marketing, create an account and start sharing high-quality images and videos. Make sure you use relevant hashtags and include a call to action in your posts. You can also run Instagram ads to reach even more potential customers.
5. Snapchat for a younger audience
Like Instagram, Snapchat is another platform that’s great for reaching a younger audience. But what sets Snapchat apart is its ephemeral nature. That is, all content on Snapchat disappears after 24 hours. This makes it ideal for businesses that want to share time-sensitive content, such as special promotions or events.
To get started with Snapchat marketing, create an account and start sharing images and videos. Make sure you use relevant hashtags and include a call to action in your posts. You can also run targeted ads on Snapchat to reach even more potential customers.
These are just a few of the many social media marketing agency tips and strategies out there. But if you’re just getting started, these five should give you a good foundation to build on. So get out there and start experimenting!
Do you have any other social media marketing tips or strategies to share? Let us know in the comments below!